Japan Tobacco International (JTI)

Japan Tobacco International (JTI)

Habanera Limited


Habanera Limited was in need of strategic advice with regard to government relations and advocacy. They requested help in carrying out public affairs campaigns and enhancing their ability to engage with regulators and advocate for their interests.


We devised a three-pronged approach to engagement that was strategy-driven, evidence-based, and structured. This approach encompassed counseling, advocacy, and corporate branding.

The Result

As a result of the three-pronged engagement approach of counseling, advocacy, and corporate branding, the company’s positions, views, and potential solutions are presented in a timely,

consistent and effective manner which have contributed significantly to the development of a long–term regulatory and government relations strategy.