Lagos, Nigeria – July 4, 2024 – CMC Connect LLP (Perception Consulting), Nigeria’s premier public relations and strategic marketing communications firm, proudly announces its exclusive affiliation with Burson Global. This partnership emerges following the global merger of two leading WPP-owned public relations firms, BCW and Hill & Knowlton Strategies, resulting in the creation of Burson Global, the leader in the global public relations landscape.

Burson is the global leader in communications, purpose-built to create value for clients through reputation management. It aims to reinvent how reputation creates a competitive advantage for its clients, enabling them to lead both today and in the future.

Mr. Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, expressed his enthusiasm, stating, “We are thrilled about the immense opportunities our affiliation with the new entity Burson offers. Combining global expertise with our deep understanding of the Nigerian market, we will deliver exceptional solutions to our diverse clientele.”

This partnership will enhance CMC Connect LLP’s service offerings, including corporate and reputation management, public affairs, crisis management, brand management, stakeholder engagement, digital PR, media relations, and influencer engagement. With the formation of Burson Global through the merger of BCW and Hill+Knowlton, a new chapter begins. Burson represents a modern approach to communication, reshaping how reputation drives competitive advantage for clients, He added.

Mr. Badejo-Okusanya further emphasized that CMC Connect LLP is invigorated and ready to embark on this exciting journey. Leveraging Burson’s global resources will enable us to deliver even more innovative and impactful communication solutions for our clients in Nigeria.

Burson Global is dedicated to creating value for clients through reputation management. By combining collective expertise, AI-driven intelligence, and innovative creativity, Burson aims to deliver transformative ideas that shape culture, spark change, and drive impactful results.

Burson Global has launched its new visual identity and value proposition across all global channels, showcasing its modern approach to reinventing how reputation is built and protected in today’s dynamic environment. To bring this new positioning to life, Burson introduced a series of products and programs to empower its counsellors and creators to solve clients’ challenges across sectors and markets. The new visual identity, inspired by the power of light to illuminate insights and reveal opportunities, reinforces the company’s commitment to providing clients with bold creativity and advisory solutions.

 

CMC Connect LLP’s long-lasting relationship with Burson Global dates back to 2007 as a member of the Arcay Africa Network, an affiliate of Burson Masteller (BM) through the African market headquartered in South Africa. The mutually beneficial affiliation later transited to BCW following the merger between BM and Wolfe & Cohn in 2014.

With the formation of Burson through the merger of BCW and Hill+Knowlton, CMC Connect LLP embarks on a new chapter with Burson Global.