Airtel Touching lives
Airtel- Touching lives
Airtel Nigeria needed to launch a CSR initiative that would effectively promote the culture of giving.
We developed, launched and sustained a television program that offers feasible prospects and empowers the marginalized, vulnerable, and difficult to access individuals in our society.
About 2.5 million individuals experienced positive benefits from the empowerment program showcased on the television program, which ran for 5 seasons consisting of 13 episodes each.