Airtel Touching lives
Airtel- Touching lives
Problem:
Airtel Nigeria needed to launch a CSR initiative that would effectively promote the culture of giving.
Solution:
We developed, launched and sustained a television program that offers feasible prospects and empowers the marginalized, vulnerable, and difficult to access individuals in our society.
The Result:
About 2.5 million individuals experienced positive benefits from the empowerment program showcased on the television program, which ran for 5 seasons consisting of 13 episodes each.