Airtel Touching lives

Airtel- Touching lives 


Airtel Nigeria needed to launch a CSR initiative that would effectively promote the culture of giving.


We developed, launched and sustained a television program that offers feasible prospects and empowers the marginalized, vulnerable, and difficult to access individuals in our society.

The Result:

About 2.5 million individuals experienced positive benefits from the empowerment program showcased on the television program, which ran for 5 seasons consisting of 13 episodes each.