Adetola Odusote

Tola, trained as a journalist, was an Assistant Editor with ThisDay Newspaper and subsequently a Chief  Production Editor of THEWEEK Magazine. He was a celebrated Editor of BRANDFaces (a leading Brand and Marketing magazine In Africa) before pivoting to Public Relations and currently Public Affairs as pioneer Senior Group Head for Re-ignite Public Affairs and presently Partner, Public Affairs.

Over the years, Tola’s consulting experience span both private and public sectors providing public relations advisory and stakeholders engagement strategies, media intelligence, brand positioning strategies, government relations, advocacy and lobbying for domestic and global brands.

Tola, well noted for his acute insights on party politics and grassroots mobilization is a distinguished

political communications specialist and has supported two national chairmen of the Peoples Democratic  Party (as the ruling party and leading opposition party). He has also supported corporate clients with extensive stakeholder and issues mapping, political analysis, advocacy and stakeholder engagement, and management as well as legislative relations strategies.

His thoughts and insights on public affairs and political communication are regularly published in BusinessDay national newspapers’  Opinion Pages and ThisDay Insights and Brand Pages. As two terms Secretary General, the Public Relations Consultants Association of  Nigeria (PRCAN), he was instrumental to instituting major reforms that have positioned the organization as a leading advocacy platform for inclusive regulation in Nigeria’s Integrated Marketing Communications sector.

Tola has provided and continues to support brands with his extensive communication and public affairs skills. Among corporate,  products, and political brands he has worked on and still works for include: Ogun State Investment Summit (Eight years running); Ab-  Inbev (Intercontinental Breweries Plc), Japan Tobacco International, Afton Chemicals, Senator Iyiola Omisore Governorship  Campaign, Atiku Presidential Campaign, African Continental Free Trade Agreement, UN-SDGs, Airtel, Manufactures Association of  Nigeria’s Beer Sectoral Group (BSG), ASO Savings & Loans Plc, Nigerian Breweries Plc, International Monetary Funds (IMF),  MasterCard, Nigerian Communications Commission (NCC), etc.

Tola is a graduate of Mass Communication with a Post Graduate Diploma in Business Management from Lagos State University and a Masters Degree in Mass Communication. He is a chattered associate registered practitioner of advertising (ARPA), and Associate Member of, the Nigerian Institute of Public Relations (anipr).